PR: Signify Health Ireland

What they wanted.

Signify Health, a CVS Health company, is a leading U.S. healthcare technology platform with more than 2,000 employees in the U.S. In March 2022, the company announced Galway as the base for its global state-of-the-art technology centre and hiring of tech talent began immediately. In June 2023, the permanent home of Signify Health in Ireland was officially opened at Bonham Quay. Signify Health wanted an Irish PR and content partner to raise the profile of the company in the Irish and European market and showcase the reasons why they chose Galway to build a dynamic and diverse team creating cutting-edge solutions to help transform the U.S. healthcare system.

What we did.

StoryLab started working with Signify Health in March 2022 when it first announced the opening of the global technology centre in Ireland. Working with its U.S.-based communications team, we created a strategy communications and PR plan to introduce Signify Health to the Irish market and to build on its U.S. reputation of a company transforming the U.S. healthcare system. Some of the stories we have worked with them on include job creation announcements, senior job appointments and the official opening of Bonham Quay. We continue to work with Signify Health in the U.S. and the management team in Ireland to tell its stories across social media and the media – using content creation, PR, graphic design, photography and video.

 

What they said.

“As a U.S.-based company preparing to open a technology R&D centre in Galway, we knew we would need the right communications partner to help us establish our brand in the West and nationally. Working with StoryLab was one of the earliest and best decisions we made. Martha and team have helped us document our journey every step of the way, helping us package and share our story with those who share our commitment to using technology to solve some of healthcare’s most complex problems. StoryLab has been an invaluable partner in supporting our ability to attract top technology talent and to demonstrate our commitment to nurturing a vibrant medtech ecosystem in the West.”

– Lynn Shepherd, Vice President, Corporate and Enterprise Communications, Signify Health (part of CVS Health)

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